gx Glasses by Gwen Stefani is the new brand for the fearless fashionista. Designed for fine eyewear store Tura, the collection is described by Gwen as “fun and punky.” These bold triplet ads were designed as a side project that reimagined gx’s brand launch. The bright pop art style is juxtaposed by vivid images of the frames, calling attention to the brand’s edginess. Neon colors, textures, and daring headlines demand attention. The tagline ‘See the world with a bold point of view’ supports the brand’s vision and serve as a call to action to visit the brand website.

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