SAVANNAH BICYCLE CAMPAIGN BRANDING + MARKETING
Savannah Bicycle Campaign is a nonprofit advocacy organization dedicated to making a better environment for bicyclists. Leadership desired a rebrand to coincide with a new marketing push. Together with a team partner, a new identity and two full marketing campaigns were established as a potential concept. The collaborative logo design conveys the mission of the organization through iconic Savannah imagery and uplifting, welcoming colors. This individual marketing campaign (one of two) highlights the unique diversity of Savannah’s bicycling community. With a focus on typography, lettering, shape, and unity, this campaign uses occupational and societal roles to show how everyone is an important cog in the wheel that makes the community go around.